Wow. What an amazing three weeks. Green Express sent out one press release and our entire world changed. The Power of the Web. The number of visits to our website increased 10 fold. Green Express was published in Forbes, MSNBC, Auto Channel, Automotive News, the Atlanta Business Chronicle and locally by Appen Newspapers, Inc. and at least another 30 internet aggregators. We were also picked up by CBS46 news, and WSB-TV did a feature story and named me the Green Champion of the week. It has been a busy couple of weeks.
For me, sending out our release was a huge relief. Our goal was to be America’s First Courier Company to Switch to Hybrids. We came up with the idea of a hybrid car courier company two years ago, and have been working it and hoping another courier company didn’t beat us to the punch ever since. We have re-organized, converted our customers and changed the way we do our day to day business, under the radar. And now, with the exposure, we are above the radar and promoting our hybrid car delivery service to corporate Atlanta with success.
In essence, we built a green company by scrapping everything we knew, and starting over. We made the conversion and investment to be a green company and our customer’s rates stayed the same. Operationally, Brent Hilburn and Carter Hooks made sure that every change we put into effect, did not increase the cost for the customer or sacrifice our on-time delivery percentage of 98%. They would not let our customer’s service be compromised or our customer’s prices increase because our company had a new commitment to the environment. Through hard work, they made it a win-win for everybody.
Green Express also couldn’t have done this without the brilliance of my marketing team of Lisa Frank and Diane Bates. They put together a great story of Green Express, released it when gas prices were at an all time high, and pitched our story to interested editors. We are grateful for their passion to see a better Atlanta, a corporate community committed to being environmentally responsible and their expertise in crafting a strong message. We couldn’t have done it without them.
With all that being said, our journey is not over. It has just begun. Green Express will move responsible Atlanta companies into our customer list, one client at a time. We will impact Atlanta, its leaders and hopefully its families. I hope you will join us and bring your network with you.
Go Green!
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